TN Playcation Guide
Bronze Innovation Cut: Product & Packaging Design — Gerety Awards
Best Experiential Activation by a Travel Brand — Adweek
2 Silver London International Awards 2024
Bronze Innovation Cut: Product & Packaging Design — Gerety Awards Best Experiential Activation by a Travel Brand — Adweek 2 Silver London International Awards 2024
To get kids excited about visiting Tennessee, we first needed to capture their imaginations.
By turning Tennessee’s top attractions into something all kids love – toys – we not only got their attention, we got them dreaming about visiting Tennessee.
From art directing the location renders and illustrating fun brain teasers and games to creating a custom typeface—Toy Catalog Sans— and designing the coveted Dolly Butterfly Ticket (which she loved, by the way), I poured my heart and soul into this guide. My daughter proudly says “My mommy made that book!”
Role: Design Director, Designer, Illustrator, Activity Page Schemer, Dolly Butterfly Chaser
Agency: VML Client: Tennessee Tourism TennesseePlaycation.com
“THIS IS SO CUTE. I LOVE EVERYTHING ABOUT THIS.”
—Dolly Parton
