Ringling
Real change was needed to bring the circus into the modern world and align with the values of today’s audiences.
VML transformed the typography of old circus posters into a new kind of performer to match the new live experience of Ringling Brothers Barnum and Bailey. Letters, words and shapes tumble and loop-de-loop across the page.
While not bringing every aspect of this brand to life, I brought “type as a performer” as a concept in the early rounds, thought up the WOW point while drawing with magic markers, and collaborated on the custom typeface with other incredible designers.
My Role: Designer, Conceptual Thinker, Aspiring Trapeze Artist
Recognition: CommArts: Identity Program / Entertainment
Agency: VML Client: Feld Entertainment More Great Ideas From This Project
