Tennessee Concert Series
Tennessee’s musical roots are unmatched, with more places to catch a live performance than almost anywhere in the world.
To celebrate that, we put on a concert series in unique venues in Knoxville, Nashville and McMinnville. Tickets were made available exclusively through our newly launched Snapchat handle, meaning the only way to see the show was to follow us. I shot Snapchat stories, created the concert branding, social media posts, and merch.
My Role: Art Director, Designer, Illustrator,
Agency: VML Client: Tennessee Tourism
