For this new brand platform, we invested in one of our biggest differentiators: our music. The work features some of Tennessee’s most iconic songs, showing where the music was made as well as inspiring people to create their own iconic memories here, too.
I led, and designed along with, a team on the visual rebrand of the Tennessee Sounds Perfect. In addition to the logo, one of my key contributions to the system was a custom typeface; coded with contextual alternates to mimic natural handwriting and add a personal, human touch to the brand.
