In the wake of controversy, Kashi had lost trust with their audience. So when it came time to introduce a new line of products, we couldn't just tell our audience about the new news. We had to show them. So, we created The Plantable Book: a direct mail piece that had everything you need to grow the ingredients in the new products themselves. Each of the 100+ bespoke pages served a purpose.
I hand-painted and digitally assembled each and every page of this book. A true work of love, sweat, and, it is watercolor afterall, some tears.
