Ground breaking music driven alt text from VML replaces standard image descriptions with beautifully-crafted song lyrics.
This revolutionary program replaces standard image descriptions known as alt-text on TNVacation.com with beautifully crafted song lyrics, allowing travelers using screen readers to experience Tennessee’s landscapes, culture and spirit through poetic, immersive storytelling.
I worked closely with Josh Loebner, Global Head of Inclusive Design, to create a logo that would speak to the campaign in an artful way while being appropriate and considerate to all audiences.
