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Colorblind Viewer

Colorblind Viewer

GOLD: ADC Awards – Experiential Design

WINNER: Webby Awards – Branded Entertainment (Unscripted). Adweek Project Issac Award.

SILVER: Cannes Lions Media: Use of Ambient Media. Cannes Lions Media: Travel. Cannes Lions PR: Use of Technology

BRONZE: North American Effie Awards: Tourism

SHORTLIST: Cannes Lions Media: Use of Stunts. Cannes Lions Media: Use of Technology. Cannes Lions PR: Low Budget/High Impact.

GOLD: ADC Awards – Experiential Design WINNER: Webby Awards – Branded Entertainment (Unscripted). Adweek Project Issac Award. SILVER: Cannes Lions Media: Use of Ambient Media. Cannes Lions Media: Travel. Cannes Lions PR: Use of Technology BRONZE: North American Effie Awards: Tourism SHORTLIST: Cannes Lions Media: Use of Stunts. Cannes Lions Media: Use of Technology. Cannes Lions PR: Low Budget/High Impact.


 

Beauty for all to see…

 
 

Almost every state claims to have “the most beautiful” fall scenery. But with the Great Smoky Mountains as our backdrop, fall sights in Tennessee truly are different.

To prove it, we created the first ever scenic viewers designed to give people who are colorblind the ability to see the beauty of fall in ways they never have before.

Role: Art Director, Designer

Agency: VML Client: Tennessee Tourism