Laugh Tracker & Kid Reviewed
GRAND PRIX: ANA Reggie Awards (SUPER REGGIE)
GOLD: Cannes Lions – Creative Data. ANA Reggie Awards – Creativity & Innovation. AME Awards – Creative Use of Technology
BRONZE: NA EFFIE Awards – Media Innovation – Emerging & New Channels. NA EFFIE Awards – David vs. Goliath. NY Festivals. Gerety Awards – Innovation Cut – Integrated
SHORTLIST: Cannes Lions – Creative Data: Data Storytelling. Cannes Lions – Creative Data: Data Technology. NY Festivals x2. WPP Awards – Innovation
FINALIST: ADWEEK Experiential Awards
GRAND PRIX: ANA Reggie Awards (SUPER REGGIE) GOLD: Cannes Lions – Creative Data. ANA Reggie Awards – Creativity & Innovation. AME Awards – Creative Use of Technology BRONZE: NA EFFIE Awards – Media Innovation – Emerging & New Channels. NA EFFIE Awards – David vs. Goliath. NY Festivals. Gerety Awards – Innovation Cut – Integrated SHORTLIST: Cannes Lions – Creative Data: Data Storytelling. Cannes Lions – Creative Data: Data Technology. NY Festivals x2. WPP Awards – Innovation FINALIST: ADWEEK Experiential Awards
Parents needed a reliable tool to help plan a trip their kids would love.
To do that, we went straight to the source. Creating a custom, wearable technology that scientifically proved which places in Tennessee sparked the most joy for children.
In addition to the overall branding of the campaign, I also helped design the look of the device, developed the Fun Meter taxonomy that displayed the excitement and laughter results in a playful kid-friendly way, developed custom fonts, and created a frame by frame animation for the case study.
Role: Design Director, Designer, Illustrator, Kid Review Interpreter
Agency: VML Client: Tennessee Tourism How Did We Do It?
