Blake Shelton was poised to start a chain of restaurants with Opry Entertainment, but he hadn’t signed the deal. Rumor has it, he took one look at my Red and said, “I fucking love it.” And the rest is beer-battered history.
I, along with my team at VML, crafted the branding of Blake Shelton’s Ole Red—locations in Nashville, Las Vegas, Tishomingo, Gatlinburg, and Orlando. I drew hundreds, possibly thousands, of bloodhounds. My proud mom took the dorky, but also cool, picture of me standing beneath my logo on Lower Broadway in Nashville.
