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Colorblind Viewer

 Colorblind Viewer

The landscape of Tennessee is filled with vivid greens, fiery reds, warming oranges and bright yellows. But we realized not everyone could fully experience its beauty. So, we installed the first-ever scenic viewfinders outfitted with color vision deficiency technology in 12 of the most beautiful lookouts across the state. Now people who have never seen the full spectrum of Tennessee color can experience the beauty.

Role:

Designer, Art Director, case study cry gauge

Awards:

GOLD
ADC Awards – Experiential Design

WINNER
Webby Awards – Branded Entertainment (Unscripted)
Adweek Project Issac Award

SILVER
Cannes Lions Media: Use of Ambient Media
Cannes Lions Media: Travel
Cannes Lions PR: Use of Technology

BRONZE
North American Effie Awards: Tourism

SHORTLIST
Cannes Lions Media: Use of Stunts
Cannes Lions Media: Use of Technology
Cannes Lions PR: Low Budget/High Impact